About Authority Systems

Built on Experience. Driven by Purpose. Focused on Your Growth.

We're helping businesses navigate the new era of digital visibility, artificial intelligence, and customer trust through smarter technology, proven strategies, and meaningful partnerships.

Discover Your Digital Authority Meet Our Leadership
In short: Authority Systems LLC is a St. Louis company founded in 2026 by Chris Heeb and Lenny Kagan. We help small and midsize businesses get found on Google and AI search, earn customer trust, and turn more inquiries into clients — through one coordinated system and a team that knows your business.
Our story

Why We Built Authority Systems

Authority Systems was founded in 2026 by Chris Heeb and Lenny Kagan with a shared vision: to change how small and midsize businesses establish credibility, compete, and grow in an increasingly digital and AI-driven marketplace.

We recognized a growing problem. Business owners were investing in websites, advertising, search engine optimization, and marketing technology without a clear understanding of how these pieces worked together — or whether they were producing meaningful results.

We believed there was a better way. Authority Systems was created to bridge the gap between technology and business growth. By combining strategic guidance, artificial intelligence, digital visibility, reputation management, and marketing automation, we help businesses build stronger foundations for sustainable success.

Business owners don't need more disconnected marketing tools. They need an integrated system, a clear strategy, and a trusted partner who understands their business.

That's why everything we do centers on three principles:

Get Found. Get Trusted. Get Chosen.

The problem we set out to solve

The Marketing Industry Needed a Different Approach.

Fragmented Marketing

Too many businesses rely on disconnected websites, advertising campaigns, social media platforms, and software tools that fail to work together.

Technology Without Strategy

Artificial intelligence and automation are powerful, but without proper implementation and business strategy, technology alone cannot produce sustainable growth.

Visibility Without Trust

Being discovered online is only the beginning. Businesses must also demonstrate credibility, build confidence, and create experiences that turn prospective customers into loyal clients.

Authority Systems brings these essential components together into one coordinated business growth strategy.

Our approach

Digital Business Rehabilitation™

A more complete approach to business growth. We evaluate your digital presence, identify weaknesses and missed opportunities, and help implement integrated systems that improve visibility, credibility, customer engagement, and conversion.

  1. 01

    Assess

    Understand the business, its competitive environment, digital visibility, reputation, and opportunities for improvement.

    Starts with the AuthorityIQ™ Executive Assessment →
  2. 02

    Strengthen

    Improve the essential foundations: websites, local search visibility, business listings, and online reputation.

  3. 03

    Activate

    Introduce coordinated marketing, AI-powered customer engagement, automation, and targeted growth strategies.

  4. 04

    Optimize

    Monitor performance, identify opportunities, and continuously improve the systems supporting growth — including AI search visibility.

We report real numbers every month. We never promise guaranteed rankings, leads, or revenue — no honest partner can.

Meet our founders

Leadership Built on Experience and Relationships.

Authority Systems is led by two entrepreneurs who believe technology should strengthen relationships, not replace them.

Authority Systems co-founders Lenny Kagan and Chris Heeb

Chris Heeb

Co-Founder · Business Strategy & Growth

Chris brings more than two decades of experience working directly with business owners, professionals, and clients.

Before co-founding Authority Systems, he owned and operated two chiropractic clinics in St. Louis — so he knows firsthand what it takes for a local business to be found, trusted, and chosen.

His background in entrepreneurship, business development, client relationships, and organizational leadership shapes the Authority Systems philosophy of combining advanced technology with practical business strategy.

Chris believes successful businesses are built through trust, accountability, service, and a commitment to creating meaningful results. His focus is helping business owners navigate a rapidly changing digital marketplace while building stronger, more sustainable businesses.

Lenny Kagan

Co-Founder · Strategic Growth & Business Development

Lenny works alongside Chris to advance the Authority Systems mission of helping businesses strengthen their market position and unlock new growth opportunities.

His leadership emphasizes practical solutions, strategic partnerships, long-term relationships, and a collaborative approach to client success.

Lenny brings a relationship-driven approach to business development, recognizing that lasting success is built on trust, collaboration, and a genuine understanding of each client's goals and challenges.

Rather than pursuing short-term results, Lenny believes in building a strong foundation that allows businesses to grow with confidence in an increasingly competitive digital marketplace.

Together, Chris and Lenny are building Authority Systems around a straightforward belief: business owners deserve a partner who is as committed to their success as they are.

Meet our client advisors

Real People. Real Relationships. Real Commitment.

Behind every Authority Systems strategy is a team committed to understanding our clients, supporting their goals, and helping them move forward with confidence.

Our values

Our Values Are More Than Words.

At Authority Systems, we believe successful businesses are built on more than technology, marketing, and revenue. They're built on relationships, integrity, accountability, and service.

Our founders' faith and personal values help shape how we lead, how we serve, and how we approach every client relationship. Our commitment to exceptional service extends to every business owner, regardless of background or beliefs.

Integrity

We believe in doing what's right, communicating honestly, and honoring our commitments.

Service

We approach client relationships with humility, respect, and a genuine desire to help others succeed.

Accountability

We take ownership of our responsibilities and believe trust is earned through consistent action.

Innovation

We embrace new technology and fresh thinking when they create meaningful opportunities for our clients.

Relationships

We believe long-term success begins with understanding people, earning trust, and building meaningful partnerships.

Our promise

Get Found. Get Trusted. Get Chosen.

GET FOUND.

We help businesses strengthen their visibility wherever potential customers are searching, including traditional search engines, local discovery platforms, and emerging AI-driven experiences.

GET TRUSTED.

We build credibility through accurate business information, reputation management, professional digital experiences, and consistent customer engagement.

GET CHOSEN.

We create stronger pathways from discovery to inquiry through strategic messaging, responsive communication, and systems that make it easier for customers to take the next step.

Let's talk

Your Business Deserves More Than Another Marketing Vendor.

It deserves a strategic partner who understands your goals, recognizes your challenges, and helps you build the systems needed to compete in a rapidly changing marketplace. Discover where your business stands today — and what opportunities may be waiting.

Discover Your Digital Authority Schedule a Discovery Conversation

Or call us directly at 314-582-2822.