No pressure. Just Insights into Your Online Presence.

Chris Heeb
Co-Founder, Authority Systems
Business Owner | Growth Strategist | AI Systems Architect
⭐ ⭐ ⭐ ⭐ ⭐
Helping Business Owners
generate stronger Online reputations.
Authority Systems was co-founded by Chris Heeb and Lenny Kagan with one mission: help businesses become more visible, trusted, and responsive in the modern AI-driven marketplace.
Chris Heeb, a chiropractor of more than 20 years, spent decades quietly mastering what most business owners never fully understood — Google keyword ranking, local search visibility, reputation management, and online customer acquisition. Long before “AI search” became mainstream, Chris was reverse-engineering Google search behavior to rank his own chiropractic practices on page one and build websites that consistently generated new patients and leads.
At the same time, Lenny Kagan brought extensive entrepreneurial and operational experience focused on business development, systems, strategic growth, and relationship-building behind the scenes. Together, they recognized that the way consumers discover businesses was rapidly changing.
Today, people do not simply “find” a business — they research, compare, evaluate reviews, and often make decisions before ever picking up the phone. And increasingly, it is not just Google influencing those decisions. Platforms like ChatGPT, Gemini, Perplexity, and AI-driven search engines are now actively shaping which businesses customers see and trust.
The businesses that win today have:
- Strong Google reviews and reputation systems
- Fast response times measured in seconds, not hours
- A consistent and authoritative online presence
- Visibility across both Google and AI-driven search platforms
Authority Systems was built to simplify growth for business owners and their teams.
No complicated marketing jargon. No outdated tactics from 2015. Just practical systems designed to help businesses improve visibility, credibility, responsiveness, and long-term growth in the AI era.
Most businesses don’t have a lead problem… They already have people finding them online. The real problem is what happens next.
Missed calls. Slow responses. Weak reviews. No follow-up. That’s where Authority Systems comes in.
"97% of consumers read reviews before choosing a local business." (BrightLocal 2026)
A one-star increase in your rating boosts revenue by up to 9%.
Businesses with complete, accurate listings get 7x more clicks than incomplete ones." (Localo — 2M Google Business Profile study) We sync and optimize your business across Google, directories, and search platforms so you’re visible when people are actively looking.
85% of callers won't call back if you don't answer the first time." (Nextiva) Our 24/7 AI receptionist answers, responds, and captures leads instantly — even when you’re busy or closed.
Visitors judge your website in 2.6 seconds — and 94% of that judgment is based on design." (Missouri S&T Eye-Tracking Study)
We automate review responses and engagement so your business looks active, credible, and trustworthy at all times.
"45% of consumers now ask AI for business recommendations — and that number is climbing fast." (BrightLocal 2026) We position your business to appear in the next generation of search — where customers are already starting to look for answers.
A 10% improvement across just 3 touchpoints compounds into a 33% revenue lift." Small improvements in visibility, response speed, and reputation don’t just help… They compound into more calls, more clients, and more revenue — every single month.

We start by analyzing your online presence across key areas: Google reviews & ratings,
Search visibility (Google + AI platforms),
Listings accuracy, Website performance & conversion points, and Response speed to leads and inquiries. This gives us a clear, objective view of how your business shows up to potential customers.
Next, we break down the data using our proprietary evaluation framework to pinpoint where you’re losing business. We uncover:
Missed opportunities from unanswered calls or slow responses, Weak or inconsistent review activity, Visibility gaps in search and AI results,
and Conversion breakdowns on your website. In most cases, businesses aren’t lacking leads…
they’re losing the ones they already have.
Once we identify the gaps, we deploy the exact systems needed to fix them: Automated review generation & response, AI receptionist + missed-call text back, Website chat & lead capture tools
Listings optimization & AI search visibility.
Ongoing performance tracking and improvement
You’re not left with a report —you get a clear plan and the systems to execute it.

⭐ ⭐ ⭐ ⭐ ⭐
"Authority Systems has helped me and my business tremendously. Their team has significantly improved our online visibility through SEO, reputation management, and AI-powered marketing strategies. The automated review system has made it easy to consistently generate authentic customer feedback, while their content and local search optimization have helped us attract more qualified leads. The team is responsive, professional, and always focused on delivering measurable results. If you're looking to increase your online presence, improve your Google visibility, and grow your business, I highly recommend Authority Systems."
- Alex Shenderov, Attorney, St. Louis, MO
⭐ Best for businesses that want to improve visibility and reputation quickly
Reputation Management - a complete system to help businesses consistently earn more positive Google reviews, monitor customer feedback, and build trust with potential customers. Includes Website review display widget
AI Social Media Manager creates and publishes professional, brand-consistent content across your social media platforms, ensuring your business maintains an active and engaging online presence without the time commitment of managing it yourself.
Google Business Profile optimization support to improve your visibility in local search results and on Google Maps.
Directory Listing Sync ensures your business information is accurate and consistent across dozens of the most trusted online directories, search engines, GPS systems, and business listings.
Local SEO to improve your business's visibility in local Google search results when potential customers search for the products or services you offer. We continuously optimize your online presence to help your business rank higher in your local market.
Monthly Strategy Meetings with Performance Insights
*Initial onboarding fee $99
⭐ MOST POPULAR!
Pays for itself with just 1–2 new clients per month
Everything in Foundation PLUS:
Interactive Website Chatbot is an AI-powered virtual assistant that engages website visitors 24/7 by answering questions, providing information about your products and services, qualifying leads, and encouraging visitors to take the next step—all in real time.
24/7 AI Receptionist ensures your business never misses an opportunity by answering incoming calls around the clock. It can greet callers, answer common questions, qualify leads, schedule appointments, collect customer information, and route inquiries to the appropriate team member—all with a natural, conversational experience.
Monthly Executive Strategy Meetings with Performance Reports & Insights
*Initial onboarding fee $499
⭐ Built for businesses serious about dominating their market
Everything in Conversion PLUS:
Full-Service SEO a comprehensive strategy designed to improve your website's visibility in search engines. We continuously optimize your website's content, structure, keywords, metadata, technical performance, and user experience to help your business rank higher for the searches that matter most. Unlike one-time SEO projects, our ongoing optimization ensures your website continues to improve as search engine algorithms evolve and your competitors make changes.
AI Search Optimization (AEO) prepares your business to be discovered and recommended by AI-powered search platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other emerging AI assistants. We optimize your website, business information, and content so AI systems recognize your business as a trusted, authoritative source when answering users' questions.
High-conversion website optimization guidance - Your website should do more than look good—it should convert visitors into customers. Our team provides ongoing guidance and recommendations to improve your website's user experience, messaging, calls-to-action, page layout, and overall performance, helping turn more website traffic into qualified leads.
Monthly strategy & performance review
Competitive positioning insights
*Initial onboarding fee $699
An AI receptionist is a 24/7 voice and chat agent that answers your business phone, qualifies callers, books appointments, and routes urgent matters to a human. It handles unlimited simultaneous calls, never takes a break, and captures every lead — even after hours.
When a call comes in, the AI greets the caller in your brand voice, asks qualifying questions, and either books the appointment in your calendar, transfers a hot lead to a live human, or sends a follow-up text. Every call is transcribed, summarized, and pushed into your CRM.
We default to transparent disclosure — the AI introduces itself by name and identifies as an automated assistant. The voice is natural, conversational, and matches your brand. Most callers complete their request without ever asking to speak to a human.
Plans start at $497 per month and scale to $1,897 per month for businesses. Pricing is flat — no per-minute charges, no per-lead fees. Most clients recover the cost from a single recovered missed call within the first month.
No. Authority Systems is initially a 6-month minimum commitment so all of your services are fully operational. Then, we earn the renewal every 30 days. Annual prepay options are available at a discount for clients who want to lock in pricing.
Click the button above. It's that simple!

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