Google Search • Google Maps • AI Search • Reputation • Conversion
How Authority Systems drives growth
Some businesses aren't being found. Others are found but not trusted. And many are generating opportunities they never convert.
Authority Systems pinpoints exactly where your customer-acquisition system is breaking down and fixes it before you spend more money solving the wrong problem.
Every customer moves through six stages before they buy. A break at any one of them costs you revenue. Here's how we fix each one.
If customers can't find you, they can't choose you. We strengthen your presence across Google Search, Google Maps, local directories, and everywhere customers look when they're ready to buy.
Warning sign: You don't show up in the Google Map Pack for your core services.
Customers now ask AI which businesses to trust. We structure your website, listings, and content so ChatGPT, Google AI Overviews, Gemini, and other AI platforms understand your business, trust it, and recommend it by name.
Warning sign: AI tools name your competitors, but not you.
Being found isn't enough. Customers need a reason to choose you. We build your reviews, reputation, listings, and authority signals so your business looks credible wherever customers find you.
Warning sign: Your competitor has more reviews or a higher rating than you do.
Your website shouldn't just look good. It should turn visitors into customers. We build and optimize conversion-focused websites designed to generate calls, appointments, and qualified leads.
Warning sign: Traffic comes in, but the phone doesn't ring.
A missed call or slow response is a lost customer. Our AI reception and lead-response systems answer, engage, and capture opportunities 24/7, even when you're busy or closed.
Warning sign: Calls go to voicemail and web leads wait hours for a reply.
Once the foundation is strong, we accelerate growth. Google Ads, Meta, Connected TV, geofencing, retargeting, and targeted campaigns put your business in front of more of the right customers.
Warning sign: Ad spend keeps going up, but results don't.
“Authority Systems has helped me and my business tremendously. Their team has significantly improved our online visibility through SEO, reputation management, and AI-powered marketing strategies. The team is responsive, professional, and always focused on delivering measurable results. If you're looking to increase your online presence, improve your Google visibility, and grow your business, I highly recommend Authority Systems.”
How it works
We don't guess. Our AuthorityIQ™ Executive Growth Assessment uses real data to show exactly where you're losing opportunities and how to fix them.
Eight areas graded Sample report
Every assessment grades your business in the same eight areas, so you see exactly where the gaps are.
Real data. Real gaps. Real solutions.
We analyze how your business shows up online in the areas that drive customer decisions:
You get a clear, objective view of how potential customers see your business.
Our proprietary framework pinpoints where you're losing business, including:
Most businesses aren't short on leads. They're losing the ones they already have.
Once the gaps are clear, we deploy the exact systems needed to close them:
You don't just get a report. You get a clear plan and the systems to execute it.
See where your business stands in all eight areas and what to fix first.
Built by business owners, for business owners
We build market leaders.
Authority Systems was co-founded by Chris Heeb and Lenny Kagan with one mission: help businesses become more visible, trusted, and responsive in the AI-driven marketplace.
Today, people don't just find a business. They research, compare, read reviews, and often decide before they ever pick up the phone.
And it's no longer only Google shaping those decisions. ChatGPT, Gemini, Perplexity, and other AI search platforms now influence which businesses customers see and trust.
Co-founder, Authority Systems
A chiropractor of more than 20 years, Chris spent decades mastering what most business owners never fully understand. Long before "AI search" went mainstream, he was reverse-engineering Google to rank his own chiropractic practices on page one and building websites that consistently generated new patients and leads.
Co-founder, Authority Systems
Lenny brings extensive entrepreneurial and operational experience, focused on the business development, systems, and relationships that drive growth behind the scenes. Together, Chris and Lenny saw that the way consumers discover businesses was changing fast, and built Authority Systems to help owners keep up.
Authority Systems was built to simplify growth for business owners and their teams. No jargon. No tactics from 2015. Just practical systems that improve visibility, credibility, responsiveness, and long-term growth in the AI era.
See real client results
Have questions?
Choosing a growth partner is a big decision. These are the questions business owners ask us most, answered plainly.
Authority Systems helps local businesses get found, trusted, and chosen on Google Search, Google Maps, and AI search platforms like ChatGPT, Gemini, and Perplexity.
We combine reputation management, local SEO, AI search optimization, conversion-focused websites, AI lead response, and digital advertising into one integrated growth system, so every part of your online presence works together to bring in customers.
We work with local businesses and professional service firms whose customers search online before they buy.
That includes attorneys, healthcare providers, chiropractors, contractors, roofers, HVAC companies, home service businesses, and multi-location organizations.
It's a complimentary, data-driven report that grades how your business shows up online and shows exactly where you're losing customers.
Your business is scored in eight areas: AI optimization, listings, reviews, social, website, ecommerce, advertising, and SEO. You get an overall AuthorityIQ™ score plus a prioritized plan for what to fix first.
Request your free AuthorityIQ™ Executive Growth Assessment.
We evaluate your current digital presence, identify the gaps costing you business, and recommend the right path, whether that's a single engine or a complete growth system. Request your assessment.
AI search optimization makes your business easy for AI platforms to understand, trust, and recommend when customers ask for a provider.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) focus on the signals AI tools rely on: consistent listings, strong reviews, structured website data (schema), clear service content, and a recognizable business entity across the web.
We strengthen the exact signals AI platforms use to choose which businesses to recommend.
No one controls what an AI tool says, and anyone who guarantees placement isn't being straight with you. What we do is make your business the most clearly understood, best-reviewed, and most consistently documented option in your market, which is what AI platforms look for.
Yes. Google Search and Google Maps still drive a large share of local customers, and AI platforms pull from many of the same signals.
Reviews, accurate listings, and a well-structured website help you rank on Google and get cited by AI. That's why we build for both at the same time instead of treating them as separate projects.
No. You can start with a single engine that solves your biggest problem today and expand later.
Single Engine™ options, such as AI Optimization, Reputation Management, or our AI Receptionist, start at $297 per month. Others choose a complete growth system. We'll recommend what fits your business and budget.
It answers, engages, and captures leads 24/7, even when you're busy or closed.
Our lead-response systems include the Authority 24/7 Salesperson™, Authority WebChat™, AI lead capture and qualification, missed-call text back, and appointment scheduling, so no call or web inquiry slips through the cracks.
Most agencies sell one service. We diagnose first, then build one connected growth system.
Single engines start at $297 per month, and complete growth systems start at $697 per month.
Multi-location organizations can work with us through a custom Executive Growth Partnership™.
No long-term contracts. Growth systems have a 6-month minimum, then continue month to month.
Every growth system includes a 60-day satisfaction guarantee and no hidden fees.
Some improvements show up as soon as systems go live. Search and AI visibility build over the following months.
Missed-call text back, AI reception, and review requests start working immediately. Rankings and AI recommendations grow as your reviews, listings, and authority signals compound. We review performance with you every month so you always know where you stand.
No questions match that search. Try a different word, or call us at 314-582-2822.