No pressure. Just Insights into Your Online Presence.

Chris Heeb
Co-Founder, Authority Systems
Business Owner | Growth Strategist | AI Systems Architect
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Helping Business Owners
generate stronger Online reputations.
Authority Systems was co-founded by Chris Heeb and Lenny Kagan with one mission: help businesses become more visible, trusted, and responsive in the modern AI-driven marketplace.
Chris Heeb, a chiropractor of more than 20 years, spent decades quietly mastering what most business owners never fully understood — Google keyword ranking, local search visibility, reputation management, and online customer acquisition. Long before “AI search” became mainstream, Chris was reverse-engineering Google search behavior to rank his own chiropractic practices on page one and build websites that consistently generated new patients and leads.
At the same time, Lenny Kagan brought extensive entrepreneurial and operational experience focused on business development, systems, strategic growth, and relationship-building behind the scenes. Together, they recognized that the way consumers discover businesses was rapidly changing.
Today, people do not simply “find” a business — they research, compare, evaluate reviews, and often make decisions before ever picking up the phone. And increasingly, it is not just Google influencing those decisions. Platforms like ChatGPT, Gemini, Perplexity, and AI-driven search engines are now actively shaping which businesses customers see and trust.
The businesses that win today have:
- Strong Google reviews and reputation systems
- Fast response times measured in seconds, not hours
- A consistent and authoritative online presence
- Visibility across both Google and AI-driven search platforms
Authority Systems was built to simplify growth for business owners and their teams.
No complicated marketing jargon. No outdated tactics from 2015. Just practical systems designed to help businesses improve visibility, credibility, responsiveness, and long-term growth in the AI era.
Most businesses don’t have a lead problem… They already have people finding them online. The real problem is what happens next.
Missed calls. Slow responses. Weak reviews. No follow-up. That’s where Authority Systems comes in.
"97% of consumers read reviews before choosing a local business." (BrightLocal 2026)
A one-star increase in your rating boosts revenue by up to 9%.
Businesses with complete, accurate listings get 7x more clicks than incomplete ones." (Localo — 2M Google Business Profile study) We sync and optimize your business across Google, directories, and search platforms so you’re visible when people are actively looking.
85% of callers won't call back if you don't answer the first time." (Nextiva) Our 24/7 AI receptionist answers, responds, and captures leads instantly — even when you’re busy or closed.
Visitors judge your website in 2.6 seconds — and 94% of that judgment is based on design." (Missouri S&T Eye-Tracking Study)
We automate review responses and engagement so your business looks active, credible, and trustworthy at all times.
"45% of consumers now ask AI for business recommendations — and that number is climbing fast." (BrightLocal 2026) We position your business to appear in the next generation of search — where customers are already starting to look for answers.
A 10% improvement across just 3 touchpoints compounds into a 33% revenue lift." Small improvements in visibility, response speed, and reputation don’t just help… They compound into more calls, more clients, and more revenue — every single month.

We start by analyzing your online presence across key areas: Google reviews & ratings, Search visibility (Google + AI platforms), Listings accuracy, Website performance & conversion points, and Response speed to leads and inquiries. This gives us a clear, objective view of how your business shows up to potential customers.
Next, we break down the data using our proprietary evaluation framework to pinpoint where you’re losing business. We uncover:
Missed opportunities from unanswered calls or slow responses, Weak or inconsistent review activity, Visibility gaps in search and AI results,
and Conversion breakdowns on your website. In most cases, businesses aren’t lacking leads…
they’re losing the ones they already have.
Once we identify the gaps, we deploy the exact systems needed to fix them: Automated review generation & response, AI receptionist + missed-call text back, Website chat & lead capture tools
Listings optimization & AI search visibility.
Ongoing performance tracking and improvement
You’re not left with a report —you get a clear plan and the systems to execute it.

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"Authority Systems has helped me and my business tremendously. Their team has significantly improved our online visibility through SEO, reputation management, and AI-powered marketing strategies. The team is responsive, professional, and always focused on delivering measurable results. If you're looking to increase your online presence, improve your Google visibility, and grow your business, I highly recommend Authority Systems."
- Alex Shenderov, Attorney, St. Louis, MO
Authority Systems helps businesses attract more qualified customers by combining AI, search visibility, reputation management, automation, websites, and digital advertising into one integrated growth strategy.
We primarily work with local businesses and professional service firms, including attorneys, healthcare providers, chiropractors, contractors, home service companies, roofers, HVAC businesses, and multi-location organizations. If your customers search online before they buy, we can help.
Our Growth Solutions start at $497 per month. Every business is different, so we begin with a complimentary AuthorityIQ™ Executive Preview to understand your goals and recommend the right strategy.
No. Some businesses begin with a single Growth Engine™, such as AI Optimization, Reputation Management, or our AI Receptionist, while others choose a complete growth strategy. We'll recommend what's best for your business and budget.
Most agencies focus on one service. We build a complete growth system that combines SEO, AI Optimization, websites, reputation management, automation, and intelligent advertising so every part of your digital presence works together.
It starts with a complimentary AuthorityIQ™ Executive Preview. We'll evaluate your current digital presence, identify opportunities, and recommend the best path to help your business grow.

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